The most awaited photos in a fashion industry will be revealed in Milan on November 21. 50 years ago the Italian tyre manufacturer invented the most ingenious marketing tool in an advertising world.
The most in-demand models and industry-acclaimed photographers unite to create iconic images for the calendar every year. This year renowned fashion photographers Patrick Demarchelier and Peter Lindbergh captured the beauty of six astonishing models: Alessandra Ambrosio, Helena Christensen, Karolina Kurkova, Isabeli Fontana, Miranda Kerr and, Africa's most powerful living celebrity according to Forbes, Alek Wek.
Alek Wek's way to stardom was not easy. Born in South Sudan, she fled to England as a child refugee. There she was spotted by a model agency scout at a street market and appeared in Tina Turner's Golden Eye video. Bright acting and exotic appearance opened her the doors to London's best photo studios and she became the first African model on the cover of English Elle.
Since then she hit the covers of top magazines and walked the runways of top designers. She's been a pioneer in an industry that was not exactly known for promoting diversity - since childhood she's been strong and now she is not only a supermodel, but also a human rights activist helping the refugees in her home town. Can we admire her more?! Yes, we can! Thank you, PIRELLI!
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