In 2013 the word "selfie" was finally included in the Oxford English Dictionary and proclaimed "the word of the year". To celebrate the fact, W Magazine March issue dedicates the whole fashion spread to the popular phenomenon.
Styled by Giovanna Battaglia, the editorial cleverly named "Selfie Absorbed" features Malaika Firth, Cora Emmanuel and Riley Montana, posing with cellphones in their hands. Completely immersed in their own self-absorption, they nevertheless showcase brilliant looks from the SS2014 runway collections, like Alexander Wang, Victoria Beckham, Miu Miu and many more.
While enjoying the images, we couldn't but raise the question, has the social media obsession reached the critical level, that duck lips and long arms have become an essential part of every-day life? Just a couple of years ago such postures in a fashion spread would of course puzzle the readers, but now in 2014 we see them as natural. Photographed and staged by photographer Emma Summerton, the images reflect selfie obsession, which is especially characteristics of anyone in the fashion industry. Indeed, if your #lookoftheday is not on Instagram, did anyone actually see it?
So what is it, a display of narcissism or a must for those striving to get into the profession? W editorial is open to many interpretations, but it sets a perfect example, that when performed with modesty and humor, the narcissism can look very charming.
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