We’ve read The Fashion Spot’s annual diversity report and it couldn’t get any more disappointing than that: 460 fashion print ads featured only 6.2% of asian models, 4.4% - black and 1.7 - Latina. The rest of the whopping 84.7% were white.
Plus-size models didn’t do well too - only 11 times out of 707 model appearances, which makes it only 1.5%. The least represented group for Fall 2015 is the transgender community - only three models made it, but it is a step up from Spring 2015 when nobody did. It is a good year for women of age though - 22 appearances in ad campaigns! Congratulations!
It came as a result of recent research, showing that people over 60 are the fastest growing group of consumers in the world. So it turns out that casting older models is just another smart business decision. The question is: what about plus-size models or models of color? Why are they left aside season after season? Let’s see which brands did well, and which not so much in the images below.
Balmain’s been one of the best brands in terms of diversity. All thanks to Olivier Rousteing, a young fashion prodigy, who’s been running the business since 2011. This season’s campaign explores the familial relationships between famous siblings: Kylie and Kendall Jenner, Bella and Gigi Hadid, Joan and Erika Smalls, Armando and Fernando Cabral.
Céline’s creative director Phoebe Philo already made headlines in spring, when the French house proclaimed 82-year-old Joan Didion main star of the ad campaign. This season is just as good: the brand chose to be represented by fresh new faces, such as Agnes Nieske and Lisa Helene Kramer with Karly Loyce from Martinique leading the pack.
Proenza Schouler’s first multi-model ad campaign includes one of the busiest and most successful supermodel from African continent Liya Kebede. And though the brand wasn’t even nearly as diverse before, we believe that may be a good start in changing this offensive pattern.
Prada is the brand known for casting promising models. In case of Lineisy Montero it proves to be 100% truth. Since she had walked the show, her rise to the top was already secured by a Teen Vogue cover. Posing in front of the cameras of such renowned photographers like Steven Meisel and as a result appearing in Prada’s Fall 2015 campaign is just another milestone in the Dominican beauty’s promising career.
Marc Jacobs seemed to outplay them all, by appealing to every specter of diversity in his latest fashion campaign. Releasing images one by one on Instagram and Facebook, he built up hype big enough to make sure that his campaign is the only one to remember. Not surprisingly, when it includes such stars as Cher, Willow Smith, Anthony Kiedis, Winona Ryder and Christy Turlington!
Chloé has been the biggest offender when it comes to casting models of color. According to the aforementioned research, the French brand has not casted a single one in campaigns since 2001. This season is no exception!
Shot by Hedi Slimane himself, the Saint Laurent campaign stays true to the brand’s punk rocker image it’s been cultivating for years. But unlike the good old times, when the French house used to be the champion for diversity, there has been only white models representing the brand since 2008.
From Lady Gaga and Madonna to Kate Moss and Daria Werbowy, Italian brand has played it safe for too long. The current Versace campaign is dazzling with bright colors, which would look so beautiful on women of various backgrounds. It is truly shame that Donatella chose to appeal to just one of them.
With the appointment of a young and innovative creative director Alessandro Michele, Gucci might have risen from the ashes, but in terms of diversity it still lingers behind. While being more creatively editorial and appealing to bigger crowds of people, the recent campaigns as well as the runways still lack a couple of non-white faces.
We have to give it Valentino: for the two last campaigns they traveled as far as to Bratislava, but the exotic location does not justify the absence of models of color. Among over 20 models they’ve featured in their ads in the past two years, only Binx Walton made it to the billboards.
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